Privacy Policy

Last Updated: October, 2025

This Privacy Policy describes how Laurel Brandi Real Estate LLC and New Mexico Properties (collectively, “we,” “our,” or “us”) collect, use, and protect your personal information.

It applies to all interactions with our websites and services, including www.LaurelBrandi.com (operated by Laurel Brandi Real Estate LLC) and newmexico.properties (operated by New Mexico Properties), as well as related platforms hosted through Squarespace and Sierra Interactive.

1. Who We Are

  • Laurel Brandi Real Estate LLC is an independently owned and operated real-estate business based in Las Cruces, New Mexico, providing residential real-estate services, educational resources, and marketing through www.LaurelBrandi.com.

  • New Mexico Properties is a licensed real-estate brokerage through which Laurel Brandi Real Estate LLC conducts licensed real-estate activities.
    The brokerage uses the Sierra Interactive platform for its property-search and client-relationship-management tools.

Each entity may collect and process personal information as described below. When you engage with either website, you consent to the collection and use of your data consistent with this Policy.

2. Information We Collect

a. Information You Provide Directly

When you fill out a contact form, request a property valuation, register for listing alerts, or communicate with us, we may collect:

  • Your name, phone number, email address, and mailing address

  • Property address, price range, or location preferences

  • Buying/selling timelines and budget range

  • Any message or comment you choose to include

b. Information Collected Automatically

When you visit our websites, analytics tools such as Google Analytics and Sierra Interactive’s internal analytics automatically collect:

  • Device information (browser, OS, IP address)

  • Pages visited, time on site, referring links

  • Clicks and form interactions

We use cookies and similar technologies to analyze trends, improve user experience, and measure advertising effectiveness.

3. How We Use the Information

Your information may be used to:

  • Respond to inquiries and provide requested services

  • Send home-value reports, listing alerts, newsletters, or event updates

  • Facilitate property searches and transactions

  • Customize ads and track campaign performance through Google Ads

  • Improve site functionality and content

  • Comply with applicable legal, tax, and regulatory obligations

4. How We Share Information

We do not sell or rent your personal data.
We may share limited data only as necessary with:

  • Service Providers: Squarespace, Sierra Interactive, Google Analytics, Google Ads, and Flodesk (email platform)

  • Professional Partners: lenders, inspectors, or title companies involved in your transaction (only with your consent)

  • Legal Authorities: when required by law or subpoena

Each third-party partner maintains its own privacy and security standards. Learn more:

5. Data Retention

We keep your information only as long as necessary to provide our services and comply with legal requirements. You may request deletion of your data at any time (see Section 9).

6. Your Choices

  • Email & Text Opt-Out: Use the unsubscribe link in emails or reply STOP to texts.

  • Cookie Control: Adjust your browser settings to block or delete cookies.

  • Access / Correction / Deletion: Request review, correction, or deletion of your data at any time (Section 9).

7. Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no online platform can guarantee absolute security.

8. Children’s Privacy

Our services are intended for adults. We do not knowingly collect personal data from anyone under 18. If such data is provided, contact us and we will delete it promptly.

9. Your Rights & Contact Options

You may:

  • Request a copy of the data we hold

  • Ask for correction or deletion of your data

  • Opt out of marketing communications

Email requests to homes@laurelbrandi.com.
We may verify your identity before processing requests.

10. Updates to This Policy

We may update this Policy periodically to reflect operational or legal changes. The “Last Updated” date will always indicate the most recent revision.

11. Contact Us

Laurel Brandi Real Estate LLC
Email: homes@laurelbrandi.com
Website: www.LaurelBrandi.com

New Mexico Properties
Website: www.newmexico.properties
Platform: Sierra Interactive

Plain-Language Summary

  • You control what information you share.

  • We only use it to provide real-estate services and improve your experience.

  • We never sell your data.

  • You can opt out, unsubscribe, or request deletion anytime.